eye-movement test

eye-movement test
/'aɪ ˌmu:vmənt ˌtest/, eye tracking /'aɪ ˌtrækɪŋ/ noun
an advertising research test which involves recording the movement of a person’s eyes as they look at an advertisement to see which parts are of special interest
The eye-movement test will tell us what to highlight in future advertisements.

Marketing dictionary in english. 2015.

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